How you choose to learn depends on your background and personal strengths.įor example, a recent high school graduate might opt for a traditional bachelor’s in marketing, while a career-changer with a degree in another field may prefer to supplement their existing bachelor’s with a digital marketing bootcamp. If you’re planning a digital marketing career, start by studying the field to build your skills and knowledge. How to Become a Digital Marketing Manager Consider Courses or a Degree in Digital Marketing Remote work means many digital marketing specialists can accept jobs anywhere without relocating. Nearly half of the 2022 CMO Survey respondents reported that their teams worked exclusively from home. Marketing careers offer widespread remote work opportunities. Major marketing firms like Accenture and Deloitte Digital hire digital marketing managers, as do digital marketing pioneers like Razorfish. Others work for marketing and advertising agencies with multiple clients in different industries. Some digital marketing managers work for individual companies, where they gain deep knowledge of customer needs in specific industries. These professionals leverage creativity, data analysis and leadership skills to promote products and services, focus on customer needs and industry trends, enhance brand awareness and help companies grow.ĭigital marketing managers often lead teams of professionals who specialize in areas such as search engine optimization (SEO), search engine marketing (SEM), content creation, email marketing, pay-per-click advertising (PPC) and influencer marketing. What Is a Digital Marketing Manager? Role and Responsibilitiesĭigital marketing managers oversee their employers’ or clients’ electronic media marketing strategies, including channels like email, social media, blogs, websites and SMS.
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